Brands vs. misinformation: a new frontier of risk | WARC | The Feed
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Brands vs. misinformation: a new frontier of risk
Misinformation can extend the length of a pandemic, delay climate action and put vulnerable minority groups in danger, but it’s no less of an issue for businesses – it can damage reputation, decrease sales and lead to wasted media spend.
Why it matters
Misinformation – defined as false or inaccurate information – has real-world consequences for brands operating across both the public and private sector.
According to Stefan Rollnick, head of misinformation at Lynn PR, the threat of misinformation can impact any aspect of a brand, from designing a campaign to managing the reputation of an organisation and its products....
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