Brands vs. misinformation: a new frontier of risk | WARC | The Feed

Misinformation can extend the length of a pandemic, delay climate action and put vulnerable minority groups in danger, but it’s no less of an issue for businesses – it can damage reputation, decrease sales and lead to wasted media spend.

Why it matters

Misinformation – defined as false or inaccurate information – has real-world consequences for brands operating across both the public and private sector.