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14 December 2022
Brands vs. misinformation: a new frontier of risk
Misinformation can extend the length of a pandemic, delay climate action and put vulnerable minority groups in danger, but it’s no less of an issue for businesses – it can damage reputation, decrease sales and lead to wasted media spend.
Why it matters
Misinformation – defined as false or inaccurate information – has real-world consequences for brands operating across both the public and private sector.