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Brands need to unpack consumer signals in real time
03 February 2021
Brands need to unpack consumer signals in real time
Data analysis E-commerce & mobile retail Omnichannel retail

With digital interactions between consumers and brands in Australia overtaking offline ones, brands are having to adapt at pace, says OMD Australia’s Mette Breith. 

What should they do?

Brands need to leverage social listening alongside other consumer signals, such as search behaviour, as the first step in delivering meaningful brand experiences.

Takeaways

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