You didn’t return any results. Please clear your filters.
27 November 2020
Brands need to track Indonesia’s ‘counterculture’
Environmental & social issuesPublic healthIndonesia
COVID-19 has altered perceptions of risk and exposed the limitations of existing systems to manage new risks; absent an institutional solution, Quantum Indonesia observes the emergence of a ‘counterculture’ that aims to bring a sense of security during the pandemic.
Three levels of counterculture
Writing for WARC, the insights agency outlines how this counterculture, “devised at an individual and/or collective level”, can be seen at three levels: