Over 70% of marketers globally anticipate their environmental plans will remain unchanged in 2023, or subject to only minor alteration, a survey for WARC’s Marketer’s Toolkit finds. 

Why it matters

The threat of climate change is frequently placed in opposition to the short-term urgency of driving sales in a financial crisis. The current moment of economic stress, however, is actually an opportunity to bring affordable, eco-friendly products into the mainstream. 

Takeaways

• Economic progress and ecological protection are often viewed as opposing forces, especially in periods of financial stress. Questioning this assumption, however, opens up a slate of interesting possibilities for...