Brands messaging on Twitter needs more differentiation | WARC | The Feed
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Brands messaging on Twitter needs more differentiation
To stand out on “Brand Twitter,” marketers must differentiate their content to garner positive social engagement, according to a study by the social networking platform.
Why it matters
Twitter messaging can indeed be effective, but it must be nuanced and strategic in order to have staying power. Broad appeals towards large portions of the population are no longer cutting it as viable brand strategies; neither is humour alone. Instead, marketers can make headway with their consumer base by finding moderation and nuance in their online approach, and imbuing their messaging with boldness and individualism.
Takeaways
- Only one out of three...
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