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Brands can use ‘zero-party data’ to escape the post-cookie deficit | WARC | The Feed

Brands can use ‘zero-party data’ to escape the post-cookie deficit
06 August 2021
Brands can use ‘zero-party data’ to escape the post-cookie deficit
Shopper research & insight Personalisation Data management

Consumers are willing to share data with advertisers, as long as they are made fully aware of the value exchange, according to a new WARC Exclusive by Criteo’s Kenneth Pao.

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