Brand visibility and the diffusion of diversity | WARC | The Feed
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Brand visibility and the diffusion of diversity
Brands and advertisers can leverage India’s cultures to promote themselves more effectively and inclusively, boosting their staying power by bringing people together through shared consumer values while keeping unique cultural heritage intact.
Why it matters
As India’s diversity spreads across the country, marketing and advertising can be a powerful agent for change, playing a major role in shaping consumer behaviour and social values that lead to a better outcome for both society and brands, from a financial and sustainable point of view.
Takeaways
- In a diverse country, brands have maximum staying power if they act as a social glue through...
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