Brand in action: How Two Brothers Organic Farm leverages vegetables and technology

Two Brothers Organic Farm is a popular direct-to-consumer brand in India;  WARC spoke to one of the brothers, co-founder Satyajit Hange, about what the duo have learned and experienced in the eight years since they started the business.

Key insights

• During the lockdown, Two Brothers experienced positive growth as it was e-commerce-ready with logistics, website and customer care in place, thus benefitting from online purchases.
• With little capital to burn as a startup, social/digital media is a free platform for the company, which focuses on Facebook and Google Ads to help find new customers.
• DTC has a bright future in India because technology is a great leveller, allowing startups to access marketing features for much less than what big players spend.

Key quote

“Go slow, enjoy the process, focus on every single customer and your product. Nothing else will ensure a repeat customer and organic word-of-mouth. Digital media will take a huge part of the money you spend to acquire new customers but word-of-mouth won’t” – Satyajit Hange, co-founder, Two Brothers Organic Farm.