Brand in action: How diversity and inclusion is not a fad for Myntra

Harish Narayanan, Chief Marketing Officer of Myntra, speaks to WARC about how the Indian fashion e-commerce company has been rated one of the best workplaces for women, among other laudable diversity and inclusivity efforts.

Key insights

• Diversity and equality for a fashion company are natural as communities at the fringe always use fashion to express themselves and celebrate the differences.
• In a brand’s communication, diversity and inclusion can be about a variety of representations across parameters and about anybody who is under-represented.
• Companies without healthy diversity are missing out, not just from a philosophical point of view, but from hard business metrics as well.