BOPIS to see long-term gain from COVID-19 | WARC | The Feed
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BOPIS to see long-term gain from COVID-19
Buying online and picking up in-store (BOPIS) has proven popular in India, Mexico and the United States, where over a quarter of adults have started using it or are using it more since the beginning of the COVID-19 outbreak.
Why it matters
Post-pandemic changes in consumer behaviour will have the most significant impact on marketers’ strategy for 2021, according to WARC’s survey of over 1,000 marketers. The increased usage of BOPIS is a particularly important example of such changes: at least half of new and increased users in all 12 countries surveyed by McKinsey & Company intend to maintain...
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