Beyond cost cutting: finding growth in an economic downturn | WARC | The Feed

During an economic slowdown, jumping to cost cutting can damage long-term brand health, but with prudent and thoughtful portfolio management, brands can still find ways to grow.

Focus on three areas

According to Anna Soisalo, Executive Director, Strategy & Product – Europe at agency ustwo, most prudent decisions brand owners can use to drive growth during an economic slowdown fall into three areas: 

1. revising horizons;