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08 August 2022
Beyond cost cutting: finding growth in an economic downturn
Brand growthBrand managementMarketing in a recession
During an economic slowdown, jumping to cost cutting can damage long-term brand health, but with prudent and thoughtful portfolio management, brands can still find ways to grow.
Focus on three areas
According to Anna Soisalo, Executive Director, Strategy & Product – Europe at agency ustwo, most prudent decisions brand owners can use to drive growth during an economic slowdown fall into three areas: