L’Oréal’s Umesh Phadke says the e-commerce landscape in Indonesia is a thriving space with the great amount of innovation resulting in an “absolutely fantastic” consumer experience.

Why it matters

After consciously over-investing in anticipation of the e-commerce boom in the region, L’Oréal Indonesia is reaping the rewards of strong online traffic during the pandemic on the back of consumer optimism, the sensible use of data and a sensitive glocal approach.

Takeaways

• Indonesian consumers are optimistic about a swift economic rebound even as 60% experienced lower household income.
• A completely digital consumer connection in the chat space was made possible by...