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Be cautious of using too many paid sponsorships on Instagram
03 July 2023
Be cautious of using too many paid sponsorships on Instagram
Consumer sentiment Influencers, Creators, KOLs Social media planning & buying

Too many paid sponsorships on Instagram can lead to higher levels of consumer skepticism, affecting brand attitude and purchase intention.

That's according to a study in the Journal of Advertising Research, which also found these negative effects to be short-lived and likely to dissipate with time. 

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