At a time when emerging trends are reshaping the marketing landscape, it's important for B2B marketers to identify those which can help grow the business.

According to panellists at the Adobe & On24 Momentum Summit, some trends have the potential to be adopted today and still be in use by 2030. 

Why it matters

As B2B marketing faces post-pandemic challenges, there is a need for research into customer behaviour using a confluence of technology and sales insights to discern trends that can have a lasting impact on business practices and the bottom line. 

Takeaways

• Not all trends fit the fundamentals...