B2B online selling needs to address CX | WARC | The Feed

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27 April 2021

B2B online selling needs to address CX

Marketing to B2B audiences E-commerce & mobile retail Customer experience

Leading B2B brands are overcoming the challenges of selling online by addressing customer experience problems in e-commerce.

Two senior executives at Omobono, a digital experience company for B2B brands, explain how in the WARC Guide to rethinking B2B marketing.

Why it matters

B2B e-commerce selling is rarely straightfoward and poses particular problems in sectors with complex products and variable pricing. Successful B2B e-commerce should put the customer’s needs front and centre, allowing them to buy in the most convenient way.

Takeaways

Put the customer right at the heart of the design process, designing around the specific challenges they...

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