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08 December 2022
B2B marketing in 2023: Trends to watch
Marketing to B2B audiencesStrategy
To succeed in today’s complex and ever-changing environment, B2B marketing leaders need to find a balance between sticking to their business priorities and pivoting their strategies to address the current climate.
Marketers are facing a looming recession, rising inflation, changes in business and purchasing behaviours, as well as budget cuts and new regulations, writes Benedict Buckland, the chief creative officer of alan.