AVOD revenue to top $25bn this year | WARC | The Feed

Revenue among advertising-supported video-on-demand (AVOD) services is expected to reach $26.7bn this year as a result of consumer demand for low-cost video streaming content, according to forecasts from Digital TV Research.

Why it matters

Paid subscription services (SVOD) like Netflix grew rapidly during the coronavirus (COVID-19) outbreak, but AVOD services will see stronger long-term growth.

While SVOD services are generally off-limits for brands, AVOD's growth presents new opportunities for marketers looking to reach digital audiences.