AVOD revenue to top $25bn this year | WARC | The Feed
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07 December 2020
AVOD revenue to top $25bn this year
Video on demand TV & Connected TV audiences Global
Revenue among advertising-supported video-on-demand (AVOD) services is expected to reach $26.7bn this year as a result of consumer demand for low-cost video streaming content, according to forecasts from Digital TV Research.
Why it matters
Paid subscription services (SVOD) like Netflix grew rapidly during the coronavirus (COVID-19) outbreak, but AVOD services will see stronger long-term growth.
While SVOD services are generally off-limits for brands, AVOD's growth presents new opportunities for marketers looking to reach digital audiences.
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