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13 July 2021
ASCI and authenticity: How influencer strategy hinges on a hashtag
Influencers, KOLsAdvertising regulationIndia
Guidelines by ASCI, the Advertising Standards Council of India, make it mandatory for online influencers to prominently label promotional content, but Blink Digital’s Felix Joy says this will impact their credibility as they are seen to be more trustworthy and authentic.