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As connected TV becomes transactional, Amazon’s NFL deal gives it the best offense | WARC | The Feed

As connected TV becomes transactional, Amazon’s NFL deal gives it the best offense
08 June 2022
As connected TV becomes transactional, Amazon’s NFL deal gives it the best offense
Video on demand Strategy

Amazon, which is set to begin ad-supported streaming of the National Football League’s Thursday night games to Prime members in the fall, is best positioned to take advantage of CTV’s transactional capabilities.

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