Home The Feed
Your selections:

As connected TV becomes transactional, Amazon’s NFL deal gives it the best offense | WARC | The Feed

The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

As connected TV becomes transactional, Amazon’s NFL deal gives it the best offense
08 June 2022
As connected TV becomes transactional, Amazon’s NFL deal gives it the best offense
Video on demand Strategy

Amazon, which is set to begin ad-supported streaming of the National Football League’s Thursday night games to Prime members in the fall, is best positioned to take advantage of CTV’s transactional capabilities.

Why it matters

Even though, historically, Amazon’s biggest streaming platform has been Prime, the e-commerce giant is also well-positioned in the AVOD (advertising video on demand) world – and appears to be pulling it all together into some exciting advertising and commerce opportunities that many brands should consider taking advantage of.

Takeaways

  • Amazon’s content ambitions in the AVOD world are increasing – the NFL is key among them...

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in