As per capita consumption of pharmaceuticals increases globally, few people give much thought to the environmental consequences of an ever-increasing reliance on medication, but Lisa Lishman, of Page & Page and Partners, argues that good communications could be key to reducing that environmental impact.

Why it matters

The healthcare industry is fuelled by high energy and water consumption, complex medication requiring specific packaging, tight production schedules, and intricate supply chains – all of which have considerable influences on the health of our planet.

Ultimately most people know what makes a healthy lifestyle – and campaigns like ‘Five-a-day’ and ‘Catch it,...