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Apple’s IDFA changes may have little impact on brand metrics | WARC | The Feed

Apple’s IDFA changes may have little impact on brand metrics
20 July 2021
Apple’s IDFA changes may have little impact on brand metrics
Customer loyalty schemes Data management Data protection & privacy

Fears that Apple’s App Tracking Transparency (ATT) prompt will have calamitous implications for mobile marketers may prove to be misplaced, according to a study by IRI.

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