APG reveals planners’ experiences in lockdown | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
APG reveals planners’ experiences in lockdown
The Account Planners Group’s recent survey delves into how the experience of the discipline in the enforced remote-working world under lockdown restrictions, which have boiled away much of what made the job enjoyable and inspiring
Why it matters
“I might as well be a robot,” a phrase from one of the 337 planners around the world (though mostly from the APG’s core territory in the UK) who responded to the survey, reflects the strain and depersonalisation that has afflicted most office workers, but which in a highly collaborative discipline like planning, can strip the agency version of its...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content