An analysis by Twitter of several billion US tweets identified six trends that have grown more pronounced during the COVID-19 pandemic, and they are likely to have staying power.

Why it matters

The last two years have witnessed major changes in consumer sentiment, both in the US and globally. Monitoring sentiment helps marketers identify consumer attitudes and priorities, as well as helping them understand long-term cultural shifts.

Takeaways

• Trends that have grown in importance during the pandemic include the quest for wellbeing, the rise of creator culture, the search for everyday wonder, the need to protect the planet, the pervasiveness...