You didn’t return any results. Please clear your filters.
22 May 2023
Amazon ups its ad game at US upfronts with ‘Thursday Night Football’
Media & communications budgetsOnline video planning & buyingTV & Connected TV planning & buying
Amazon Prime Video is using its exclusive “Thursday Night Football” streaming deal with the National Football League to attract more advertisers, and a wider audience, including those without pay-TV subscriptions.
Amazon revealed plans for its NFL content at the Interactive Advertising Bureau’s Newfronts in New York earlier this month.