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Amazon ups its ad game at US upfronts with ‘Thursday Night Football’
22 May 2023
Amazon ups its ad game at US upfronts with ‘Thursday Night Football’
Media & communications budgets Online video planning & buying TV & Connected TV planning & buying

Amazon Prime Video is using its exclusive “Thursday Night Football” streaming deal with the National Football League to attract more advertisers, and a wider audience, including those without pay-TV subscriptions. 

Amazon revealed plans for its NFL content at the Interactive Advertising Bureau’s Newfronts in New York earlier this month.

Why it matters

Prime's reach, particularly because of its agreement with the NFL, has propelled it into a space dominated by legacy broadcasters. But there’s a difference – it can offer full-funnel advertising solutions at a scale most media brands can’t. 

Takeaways

  • Prime's first "Thursday Night Football" game, which aired in...

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