Amazon earned $31bn from advertising in 2021 | WARC | The Feed

Amazon earned more than $31bn from advertising in 2021, according to the latest company data.

Why it matters

The company has benefitted from more consumers shopping online and a strong rise in the cost of advertising on retail media platforms. This means Amazon now earns more from advertising than YouTube.

This lead is likely to extend in 2022, as WARC Data forecasts e-commerce advertising spend to grow at a quicker rate than other online media like social media and search.

Takeaways