Closeup, the Unilever-owned oral care brand, is tapping into the concerns of a youthful audience with a resource hub to provide support to youths seeking to overcome relationship barriers.

What is it? 

The Love for All web platform was developed following a global study that found fewer than three in five youths feel they have the freedom to love someone, regardless of their background. 

Why it matters

Unilever argues that such purpose is not just the right thing to do, but it is the best way to ensure long-term growth. It says its brands with purpose grow 69% faster on...