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10 January 2021
Alcoholic drink brands allocate the most to TV
Alcoholic drinks industry (general)Automotive industry (general)Financial services (general)
Alcoholic drinks brands allocate on average nearly half (44%) of their media budget to TV, according to data from WARC’s Media Allocation Benchmark.
Why it matters
In the alcoholic drinks category, storytelling matters. Storytelling is the top creative approach for alcoholic drinks campaigns and has been proven as an effective strategy in TV advertising. By implementing TV adverts based around stories, alcoholic drinks brands can create more memorable campaigns that build stronger emotional connections with consumers.