Airbnb marketing spend up sixfold as revenue tops $1bn | WARC | The Feed
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Airbnb marketing spend up sixfold as revenue tops $1bn
Airbnb's marketing spend has increased sixfold following the disruption from the coronavirus pandemic, though its share of revenue is lower than pre-pandemic levels according to the latest company reports.
Why it matters
Airbnb has vocally shared its change in strategy as a result of the coronavirus pandemic, having shifted away from performance marketing and towards being more PR- and brand-focused. As a result of this shift, it expects its lower marketing/sales ratio to last in the future as well.
Takeaways
- The travel company's spend on brand and performance marketing reached $208.9m in the second quarter of 2021, an increase of...
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