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Agencies need to get better at integrating creativity across teams
28 August 2023
Agencies need to get better at integrating creativity across teams
Data-driven marketing Creativity & effectiveness Brand management

The advertising industry is not clear on how to integrate teams which are typically made up of ‘creatives’ and those who come from a data science background, new research finds. 

The study in the Journal of Advertising Research took in the perspective of managers from well-known agencies in Norway, Italy, France, and the United Kingdom to draw its conclusions. 

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