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Advertisers need to do due diligence, says United Nations
The advertising community should understand the human rights impact of the stories it supports and build due diligence inquiry into the impact of digital advertising and programmatic buying, says a leading figure at the United Nations.
“Advertisers are often society’s most eloquent story-tellers, and the decisions they make about which media outlets they fund, and which narratives to boost and nurture are important in creating a vision of the world that we want to see,” says Pia Oberoi, senior advisor on migration and human rights at the UN.
How Clorox thinks about purpose
How brands can tackle the plastics crisis
Consumers are gradually becoming aware of the cost of their personal carbon footprint, but they see brands as the main barriers to driving down the impacts of consumption. Enemy number one? Plastics, especially single-use.
Brands have a crucial role to play in encouraging behaviour change and finding the right messages to engage with consumers in a meaningful way. That means getting their own house sorted and developing circular systems that tackle sustainability challenges, such as use and disposal of plastics.
Why it matters
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
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