Advertisers need to do due diligence, says United Nations | WARC | The Feed

The advertising community should understand the human rights impact of the stories it supports and build due diligence inquiry into the impact of digital advertising and programmatic buying, says a leading figure at the United Nations.

“Advertisers are often society’s most eloquent story-tellers, and the decisions they make about which media outlets they fund, and which narratives to boost and nurture are important in creating a vision of the world that we want to see,” says Pia Oberoi, senior advisor on migration and human rights at the UN.