Ad budgets growing at strongest rate on record | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Ad budgets growing at strongest rate on record
Marketing budgets are expanding at a rate never seen before, following deep cuts during the initial wave of the coronavirus outbreak in 2020, according to WARC Data's Global Marketing Index (GMI).
Why it matters
The coronavirus pandemic caused a rapid cut in advertising budgets, with the steepest contraction visible in May. Advertisers have invested more as the immediate uncertainty eased and the investment rebound has continued to accelerate this year.
Takeaways
- All media saw investment accelerate in April, though TV is the only legacy medium to see budget growth.
- Marketing budgets are in growth across all regions, with Asia Pacific...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content