A peek behind ShopBack's partnership strategy | WARC | The Feed

A peek behind ShopBack's partnership strategy

Since its launch in 2014, rewards and discovery platform ShopBack has been steadily building out its partnership network as part of its goal to help shoppers in Southeast Asia “shop smarter”; its Chief Commercial Officer spoke to WARC about effective partnerships and growth ambitions.

Key insights

• Partnerships for ShopBack are not a zero-sum game but about enlarging the size of pie and being open to exploring new things.
• Brands unfamiliar with local nuances and needs partner ShopBack to build awareness and take advantage of big shopping seasons.
• Two important partnerships for ShopBack were with Visa at the start, and Zalora, which opened the door for future merchant partnerships.

Key quote

“All partnerships need to be approached from a win-win perspective with longevity [in mind], not viewed as a one-time transactional interaction but a more infinite game” – Candice Ong, Chief Commercial Officer, ShopBack.