Home The Feed
Your selections:

A new theory of brand growth points to meaningful difference over meaningless differentiation | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

A new theory of brand growth points to meaningful difference over meaningless differentiation
11 July 2022
A new theory of brand growth points to meaningful difference over meaningless differentiation
Brand equity & strength Brand valuation Brand growth

For a decade or more, salience has been uppermost in the minds of marketers when thinking about how to grow their brands, but a BrandZ analysis, argued on WARC’s Cannes stage by Kantar’s Dom Boyd, suggests that meaningfulness and, especially, difference, are important factors to set alongside that.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in