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80% of postponed major purchases to be made within one year
09 April 2021
80% of postponed major purchases to be made within one year
Consumer sentiment Millennial lifestyles & attitudes Older adults (55+) lifestyles & attitudes

One in two American adults under 50 have deferred a major purchase due to the COVID-19 outbreak, according to the latest data from Nielsen. Plans to purchase major products, those over $500, have not been cancelled completely, though.

Why it matters

Consumers have reported feeling positively about the pandemic withdrawing in 2021 and giving space to a normal lifestyle – 56% of those aged 18 to 34 are optimistic they can resume their normal activities in 2021 and this jumps to 62% for consumers aged 35 to 49.

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