Home The Feed
Your selections:

80% of postponed major purchases to be made within one year | WARC | The Feed

The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

80% of postponed major purchases to be made within one year
09 April 2021
80% of postponed major purchases to be made within one year
Consumer sentiment Millennial lifestyles & attitudes Older adults (55+) lifestyles & attitudes

One in two American adults under 50 have deferred a major purchase due to the COVID-19 outbreak, according to the latest data from Nielsen. Plans to purchase major products, those over $500, have not been cancelled completely, though.

Why it matters

Consumers have reported feeling positively about the pandemic withdrawing in 2021 and giving space to a normal lifestyle – 56% of those aged 18 to 34 are optimistic they can resume their normal activities in 2021 and this jumps to 62% for consumers aged 35 to 49.

As less than 5% of Americans have decided that their major delayed...

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in