Over 700m people use Instagram and/or WhatsApp each day but do not use Facebook or Messenger daily, an increase of 25% from the year before, according to company reports.

Why it matters

While the Facebook platform accounts for the majority of advertising revenue, Instagram and WhatsApp are increasingly important for the parent company.

This comes as US regulators consider breaking the company up, potentially leaving Facebook without its drivers of growth.

Takeaways

• WARC's survey of over 1,000marketers finds that half (52%) expect to invest more in Instagram in 2021, while a smaller share of 39% say the same...