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69% of strategists say they need to work harder to prove their value | WARC | The Feed

69% of strategists say they need to work harder to prove their value
15 June 2021
69% of strategists say they need to work harder to prove their value
Global Account planning, strategic planning Role of the planner, strategist

The coronavirus pandemic has fundamentally changed the way agencies work, while strategists need to work harder to prove their value to clients, according to insights from WARC's Future of Strategy 2020 report published last year.

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