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69% of strategists say they need to work harder to prove their value
15 June 2021
69% of strategists say they need to work harder to prove their value
Global Account planning, strategic planning Role of the planner, strategist

The coronavirus pandemic has fundamentally changed the way agencies work, while strategists need to work harder to prove their value to clients, according to insights from WARC's Future of Strategy 2020 report published last year.

WARC's Future of Strategy 2021 survey is now open. If you work in strategy or planning, please complete the short survey before the deadline of the 18th of June. All respondents receive a copy of the report analysing the current state and future trends of the discipline.

Key takeaways

The coronavirus pandemic caused widespread disruption to marketing budgets and...

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