Globally, 15% of adults say they have made a purchase using a buy now pay later (BNPL) service in the past three months and 17% say it is likely they will use one in the next year, according to data from YouGov.

Why it matters

Buy now pay later has risen in popularity in recent years, with consumers using it for both big-ticket and everyday items. However, brands need to be careful that they do not encourage over-spending. While younger audiences are the most common users of BNPL services, brands like Klarna are using segmentation and targeting to reach older...