Zalando: #whereveryouare
Campaign details
Brand: ZalandoAgency: Kemmler KemmlerAdvertiser: ZalandoCountry: Germany
Campaign Background & Summary
Zalando is proud to be Europe's leading online retailer for clothing, footwear and accessories. However, as a relatively new player in the fashion retail market filled with long-established names, the company has struggled to build a reputation as "fashion-savvy", leaving it vulnerable to edgier, trendier competition.
To take action, Zalando introduced Topshop – one of the largest and most desirable fashion brands within its market – to its inventory. As a result, Topshop products have been available to customers...