WARC Talks 360: Future of strategy

Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.

The search for strategy's rightful place

Chris Stephenson, Head of Planning and Strategy APAC, PHD
Peach Natividad, Creative Lead, Google Philippines

In analysing the findings of WARC's 2020 Future of Strategy survey, there is no doubt that strategy has a future; the burning question is, does that lie inside advertising agencies or outside them?

Brands need strategists – so how can the strategy world respond?

Vicki Holgate, Chair, APG
Rob Campbell, Freelance Strategist, Former Head of Strategy EMEA, R/GA
Leo Rayman, CEO, Grey Consulting

According to research from consulting firm Gartner, marketers are prioritising brand strategy amid budget cuts driven...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands