00:41 – What do we mean by net zero marketing? 01:55 – How can the industry start reducing carbon emissions? 03:27 – Advertised Emissions research. 04:56 – Criticism of the research. 05:54 – Dr Grace Kite on cross-advertiser offsetting. 07:24 – what should marketers be doing? 09:12 – Industry advice to reduce carbon waste. 10:54 – What is decarbonising media? 12:29 – What are high-carbon formats?14:24 – Marketing industry can influence behaviour change....
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Bray Leino
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