Trends Snapshot: iBeacon - New ways to connect with shoppers
This Trend Snapshot includes:
Trend overview: what it is and why it's important
Brands ahead of the curve: examples from American Eagle Outfitters, the NFL and Westpac, among others
What it means for brands: expert insight from Dan Nolan of Proxima and Martin Shellaker of SMP
What can we expect: where this trend might lead
Next steps: how to get involved
Further reading: where to find more on this subject
Trend overview
For all the buzz surrounding mcommerce tools like QR codes, near field...