Toolkit 2018: How brands can respond to the year's biggest challenges

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
  • WARC's Toolkit 2018 survey cited customer experience (CX) as a 'digital transformation' priority for 2018, meaning a growing focus on customer journey mapping, and rising investment in experience optimisation technology.
  • Voice is now emerging as an important new interface between consumers and their devices, and the combination of voice and AI is opening up a new frontier for brand-building.
  • 2018 will be pivotal to the development of digital, as the current drive for transparency continues; viewability and digital measurement is the number one issue faced by brands.
  • Data – and, in particular, data management – will be...

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