Four tech trends – and what they mean for marketers
Scott SeabornXS2
How will the rapid pace of technological change affect the work of brand owners and marketing agencies?
Here are four key trends that will play out across the next five years – each with implications for brand strategy and communications programmes.
1. Hyper-connected devices
Devices will connect and communicate at increasing speeds. Connected media devices are constantly emerging, and they represent a wider spread of apparatus than the mobile telephone and tablet computer: internet-enabled fridges, interactive billboards, televisions, surface computers, vending machines, personal media devices, cars and...