10 marketing trends for 2010

Judy Franks

The rules of marketing are blowing apart, and the road ahead is uncharted; but we can make predictions for 2010 based on the tension between past business practices and future opportunity.

10 marketing trends for 2010

Will 2010 be a golden year for marketing or the beginning of the end? Judy Franks identifies key trends in integration and their implications

At the dawn of a new decade, the doomsayers predict a marketing apocalypse that will see a collapse of media structures and 'advertising'. Others only see opportunity in a marketing renaissance.

The marketing rules are blowing apart, and the road lies before us: uncharted and open for those who are brave enough to pioneer the unknown. The only problem is we don't have a GPS system to navigate this road.

That...

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