10 global consumer trends in 2011
Dominic Harrison, Future Foundation
Decadence is well and truly dead as consumers worldwide feel growing pressure to live healthily and frugally, writes Dominic Harrison of The Future Foundation
For the market strategist, the world gets harder to follow every year. Already in 2011, we have seen volatility in the price of oil, political unrest in North Africa, a weak economic performance in places such as the UK and France and breakneck growth continuing in China and India. For those specially interested in consumer behaviour, it remains such a tricky business to distinguish between weather...