WARC Webinar: The long and the short of it

Les Binet and Peter Field

This webinar explores how campaign results develop over time and provides evidence-based recommendations for businesses to approach investment in advertising more effectively.

Warc Webinar: The Long and Short of it

Presented by:

Les Binet, Head of Effectiveness, Adam & Eve DDB

Peter Field, Independent Marketing and Advertising professional

Related content

  • How to balance long-term and short-term strategies, Les Binet and Peter Field, Warc Exclusive, June 2013
  • Brand success in the digital age, Les Binet and Peter Field, Market Leader, 2013
  • Planning for digital media, Merry Baskin, Warc Best Practice, September 2013
  • Trends: Seriously Social (summary) - A casebook of effectiveness trends in social media campaigns, Peter Field and Carlos Grande,...

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