Measuring subconscious seduction in advertising
Presented by:
Dr. Robert Heath (Associate Professor of Advertising, University of Bath School of Management)David Brandt (EVP, Advertising Effectiveness Strategy, Nielsen)
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- TV strategy: The art of subconscious seduction, Dr Robert Heath, Admap, December 2014
- Emotional Engagement: How Television Builds Big Brands At Low Attention, Robert Heath, Journal of Advertising Research, Vol. 49, No. 1, Mar 2009
- 50 years using the wrong model of TV advertising, Robert Heath and Paul Feldwick, Admap, March 2007, Issue 481
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