01:24 – How would you describe the current mood of the market? 03:55 – Was the dip in Q4 2022 and Q1 2023 typical to the market? 07:49 – How does this dip compare to the economy as a whole? 09:41 – What factors are contributing to this growth? 12:30 – Highlights from the report. 16:43 – Does political advertising impact all channels equally?18:32 – What effect will the upcoming Paris Olympics have on the ad market?...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
