Where to listen
Timestamps
01:30 – Introduction to WARC Media’s new series of platform intelligence reports. 02:31 – Market-defying advertising investment into TikTok. 06:32 – Regulatory threats in Europe and the US. 09:00 – What formats does TikTok offer to advertisers? 10:59 – The nature of TikTok’s global audience. 12:16 – Is TikTok an entertainment property or social network? 14:50 – User pain points. 15:38 – TikTok’s advertising performance metrics. 19:07 – Competition over creators.
Further reading
Platform Insights:...