Where to listen
Timestamps
01:45 – Why are we looking at this topic? 03:01 – Traditional media models are becoming unsustainable. 08:22 – Advertising as a driver of profitability. 15:05 – What it means to be a media owner is being re-written.
Further reading
Global Ad Trends: Media models in flux
By next year, Amazon’s ad side-hustle may have outgrown the entire publishing medium
Politico targets virtuous circle with its subscription and ad businesses
‘SVOD viewing peaked in 2021 – the future of CTV...